1.1. Store Policy, Target SDK & 64-Bit Architecture Compliance
Both Google Play and the Apple App Store enforce strict technical baselines before an app binary is even reviewed by a human tester. Submitting an Android App Bundle (AAB) targeting an outdated API level or missing required privacy manifests results in immediate automated rejection.
Before scheduling a release window, verify that your Android build targets the latest required API level (Android 15 / API 35+) and your iOS archive is compiled with the latest Xcode SDK including valid PrivacyInfo.xcprivacy declarations.
- Signed Android App Bundle (.aab) with Play App Signing enabled
- Complete Apple Privacy Manifest declaring required reason APIs
- Verified Digital Asset Links (assetlinks.json) hosted on your official developer domain
2.2. Privacy Policy, Data Safety & Mandatory Account Deletion
Store reviewers scrutinize how user data is collected, transmitted, and erased. If your application supports user account creation, both Google Play and Apple mandate an easily discoverable in-app and web-accessible mechanism for users to request complete account and data deletion.
Your Data Safety section on Google Play and Nutrition Labels on App Store Connect must accurately disclose every SDK integrated into your binary—including analytics, crash reporting, billing, and advertising networks.
- Publicly accessible, non-geoblocked Privacy Policy URL matching store listing
- Dedicated web-based Data Deletion Request portal (/data-deletion) for users who uninstalled the app
- TLS 1.3 encryption enforced for all API traffic with zero cleartext HTTP endpoints
3.3. Multi-Device UI/UX, Touch Target & Offline Resilience Audits
An application that looks great on a flagship developer phone can easily break on compact 360dp screens, foldable displays, or tablets when system font scaling is increased to 130%.
Our pre-launch QA protocol tests every screen across 7 viewport categories, verifying that interactive buttons maintain at least a 48dp x 48dp touch target, text never truncates unexpectedly, and network drops trigger graceful offline states instead of unhandled crashes.
- Zero text ellipsis cutoffs or overlapping bottom navigation insets
- Cold-start time under 1.5 seconds and 60 FPS scroll performance
- Graceful offline banner and retry state when airplane mode is toggled mid-request
4.4. Monetization Verification: Billing, Restore Purchases & app-ads.txt
If your app monetizes via subscriptions, one-time in-app purchases, or AdMob/Unity Ads, verify that a visible "Restore Purchases" action works reliably and that your developer domain hosts a valid app-ads.txt file at the root directory.
Frequently Asked Technical Questions
Q1.Why do Google Play and Apple reject apps for missing account deletion links?
Both stores require that any app allowing account registration must let users delete their account both inside the app settings and via an external web URL so users can erase their data even after uninstalling the app.
Q2.What is app-ads.txt and why is it required before launching an ad-supported app?
Authorized Sellers for Apps (app-ads.txt) is a plain-text file hosted at the root of your developer website (e.g., appqor.com/app-ads.txt) that verifies publisher ownership to AdMob and ad networks, preventing ad fraud and ensuring uninterrupted ad revenue.
Q3.How many devices should we test on before submitting to production?
We recommend testing across at least four phone form factors (small 340dp, standard 360dp, modern 393dp, large 428dp) and three tablet/foldable configurations, plus physical hardware verification for camera, sensors, and biometrics.
Q4.Should we use Google Play Closed Testing tracks before going straight to Production?
Yes. Running a staged rollout through Internal and Closed Testing tracks allows you to verify Play Integrity, in-app billing sandbox flows, and Pre-Launch Report crash logs before exposing the build to public reviews.
Indexed Technical Topics